Plausible vs Umami in 2026
Plausible vs Umami is a choice between two cookieless, open source Google Analytics alternatives that price very differently. Plausible has no free plan: Starter costs $9 a month for up to 10k monthly pageviews, and data stays in the EU. Umami Cloud has a free Hobby plan with 100K events a month, and Pro costs $20 a month with 1 million events. Both can be self-hosted for free: Plausible Community Edition under AGPLv3, Umami under MIT.
Facts and prices checked on against the sources listed below.
Quick verdict
Pick Plausible if you want a simple dashboard with EU-only hosting, no retention limit and no surprise overage bills, and you are happy to pay from the first site.
Umami
Starts atPro $20/mo
Pick Umami if you want a free plan, a lower price at higher traffic, product analytics such as funnels and retention on every plan, or an easy MIT licensed self-host.
Plausible vs Umami at a glance
| Feature |  Plausible | Umami |
|---|---|---|
| What it is | Privacy-friendly web analytics, made and hosted in the EU | Open source web and product analytics |
| Cookies | No cookies and no persistent identifiers | No cookies; its FAQ says no consent banner is needed |
| Free plan | No; 30-day free trial, no credit card | Hobby, $0: 100K events a month, 1 website |
| Entry price | Starter, $9 a month for up to 10k pageviews, 1 site | Pro, $20 a month with 1 million events, up to 20 websites |
| At 1M a month | Starter $69, Growth $104, Business $139 a month | Pro, $20 a month (1 million events included) |
| Going over | No charge for a spike; asked to upgrade after 2 months over | $0.00003 per extra event on Pro, $0.00002 on Business |
| Data retention | No retention limit | 6 months on Hobby, 2 years on Pro, 5 years on Business |
| Cloud data location | EU only, on servers in Germany | US and EU |
| Funnels and journeys | Business plan and up; not in Community Edition | All cloud plans and self-hosted |
| Self-hosting | Community Edition, AGPLv3, Docker Compose with ClickHouse | MIT, Node.js 20.19+ with PostgreSQL, or Docker |
Plausible vs Umami pricing (checked Nov 2026)
Plausible prices every plan by monthly pageviews, and the pricing table on its home page shows the same tiers for Starter, Growth and Business. At up to 10k pageviews a month, Starter is $9, Growth $14 and Business $19. At 100k they are $19, $29 and $39; at 1M, $69, $104 and $139; at 10M, $169, $254 and $339. Above 10M, and for Enterprise, you contact sales. Every tier is listed on our Plausible Analytics pricing page. Yearly billing gives 2 months free, and every plan starts with a 30-day free trial with no credit card. There is no free plan.
Umami Cloud prices by events. Hobby is $0 a month for up to 100K events, 1 website and 6 months of data. Pro is $20 a month with 1 million events included, then $0.00003 per additional event, up to 20 websites and 10 team members, and 2 years of data. Business is $200 a month with 10 million events, then $0.00002 per event, unlimited websites and team members, 5 years of data, and 5,000 session replays. Paid plans have a 14-day free trial and are billed monthly.
The two units are close but not the same. Plausible counts pageviews plus custom events across all sites in a team. Umami counts pageviews plus custom events, and each event property you save also counts as one event.
What happens when traffic spikes
Plausible's subscription docs say you are never charged extra for an occasional spike. If you go over your tier for two months in a row, Plausible asks you to upgrade, and if you do not within a week, your dashboards lock until you upgrade or your traffic drops back. Stats are still collected while they are locked.
Umami bills extra events at its per-event rate on Pro and Business, and its FAQ says data collection is not interrupted. So Plausible's bill stays fixed for a month and Umami's moves with your traffic.
Cookies and privacy
Both tools work without cookies. Plausible says it collects no personal data and uses no cookies and no persistent identifiers, and its cloud processes all visitor data on EU-owned infrastructure, on servers in Germany. Umami says it does not use cookies, does not collect personal data and does not track users across websites; Umami Cloud servers are in the US and the EU. Both say you can drop the cookie consent banner for their analytics.
Self-hosting Plausible Community Edition vs Umami
Plausible Community Edition (CE) is the free, self-hosted release under AGPLv3. Its README asks for Docker and Docker Compose, a CPU with SSE 4.2 or NEON (required by ClickHouse), and at least 2 GB of RAM. Plausible lists what you give up: CE is released twice a year, it has basic bot filtering only, and funnels, user journeys, ecommerce revenue goals, SSO, the Sites API and the Data Studio connector are not included. Support is from the community only.
Umami is MIT licensed. You can install it from source with Node.js 20.19 or newer and PostgreSQL 12.14 or newer, run the Docker Compose file that ships with it, or pull a prebuilt Docker image. Its docs say self-hosted Umami includes teams, the API, session replays (from v3.1) and heatmaps (from v3.2); email reports are for Umami Cloud only. Change the default admin password after the first login.
Features side by side
Plausible keeps to one dashboard page. Its home page lists automatic scroll depth tracking, traffic from AI tools such as ChatGPT, a Search Console connection, UTM campaigns, a real-time dashboard, goals and revenue tracking, funnels and user journeys, and built-in bot filtering. Starter includes email and Slack reports, Google Analytics import, goals and custom events. The Stats API, custom properties, funnels and ecommerce revenue attribution start on Business.
Umami calls itself web and product analytics. Its pricing table includes custom events, event and session properties, funnels, retention, UTM, goals, user journeys, revenue and attribution reports, realtime events and custom dashboards on every cloud plan, Hobby included. API access, MCP access and integrations start on Pro; session replays, heatmaps, white-labeling and the streaming API on Business.
When to pick Plausible
- You want EU-only hosting for your analytics.
- You want a fixed monthly bill with no per-event overage.
- You want one simple dashboard that clients can read.
- You need data kept with no retention limit.
When to pick Umami
- You want a free plan for one site.
- You have high traffic and want a lower bill.
- You want funnels, retention and journeys without a top plan.
- You want to self-host under the MIT licence on Node.js and PostgreSQL.
See Plausible Analytics on TeaserTrack, read open source alternatives to developer SaaS, or browse new analytics tools as they launch.
FAQ
Is Umami cheaper than Plausible?
At most traffic levels, yes. Umami's Hobby plan is free up to 100K events a month for 1 website, and Pro is $20 a month with 1 million events. Plausible starts at $9 a month for 10k pageviews and its Starter plan costs $69 a month at 1M. The two count usage a little differently, so compare with your own numbers.
Can I self-host Plausible and Umami for free?
Yes. Plausible Community Edition is free under AGPLv3 and runs with Docker Compose; its README recommends at least 2 GB of RAM because of ClickHouse. Umami is MIT licensed and runs on Node.js 20.19 or newer with PostgreSQL, or with Docker Compose. You pay only for your server.
Do Plausible and Umami need a cookie banner?
Both say no. Plausible states it uses no cookies and no persistent identifiers, and Umami's pricing FAQ says it does not use cookies or collect personally identifiable information, so you can use it without a cookie consent banner. Check with your own legal advice if you also send personal data in custom events.
What is missing from Plausible Community Edition?
Plausible's self-hosting page says funnels, user journeys, ecommerce revenue goals, SSO and the Sites API are not in Community Edition, and neither is the Data Studio connector. It ships twice a year, has basic bot filtering and is community supported only.
Sources, checked November 9, 2026
Prices and plans change often. If something here is out of date, tell us through the contact page.