Auth0 pricing 2026
Auth0 pricing starts with a free plan for up to 25,000 monthly active users. Paid plans are priced by MAU tier and split into B2C and B2B: Essentials B2C starts at $35 a month for 500 MAU and Professional B2C at $240, while Essentials B2B starts at $150 and Professional B2B at $800. Enterprise is custom, and yearly billing costs 11 times the monthly price.
Auth0 pricing at a glance
Checked
- Paid plans start at
- $35/moEssentials B2C
- Free plan
- Yes, Free
- 6 plans
- Free · Essentials B2C · Professional B2C · Essentials B2B · Professional B2B · Enterprise
US dollars before tax, at the time of writing. Checked against the sources listed below.
Auth0 plans and prices
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Up to 25,000 MAU, unlimited social connections, 5 organizations, 1 enterprise connection; no Pro or Enterprise MFA |
| Essentials B2C | $35 a month at 500 MAU ($70 at 1,000) | Pro and Enterprise MFA, custom domain, 10 organizations |
| Professional B2C | $240 a month at 500 MAU | Pro and Enterprise MFA, custom domain, 10 organizations |
| Essentials B2B | $150 a month at 500 MAU ($300 at 1,000) | Unlimited organizations, 3 enterprise connections, Pro MFA |
| Professional B2B | $800 a month at 500 MAU | Unlimited organizations, 5 enterprise connections, Pro and Enterprise MFA |
| Enterprise | Contact sales | Custom MAU and tiers, Enterprise MFA |
Auth0 free tier limits
Free plan: up to 25,000 monthly active users, unlimited social connections, 5 organizations and 1 enterprise connection; no card to sign up.
| Limit | Free tier |
|---|---|
| Price | $0 a month, no credit card to sign up |
| Monthly active users | Up to 25,000 |
| Social connections | Unlimited, subject to system limits |
| Organizations | 5 |
| Enterprise connections | 1 |
| Custom domain | 1, needs credit card verification |
| Pro and Enterprise MFA | Not available |
| Log retention | 1 day |
| Cheapest paid plan | Essentials B2C, from $35 a month at 500 MAU |
Free tier limits checked on against Auth0 pricing.
What decides your Auth0 bill
- When usage falls between MAU tiers, Auth0 bills the next tier up.
- Yearly billing costs 11 times the monthly price.
- Extra enterprise connections on B2B plans cost $100 a month each, up to 30. Enterprise MFA is a $100 a month add-on on Essentials B2B.
- The free plan needs no credit card to sign up, but a custom domain requires card verification. Free log retention is 1 day.
FAQ
Is Auth0 free?
Yes, for up to 25,000 monthly active users, with unlimited social connections, 5 organizations and 1 enterprise connection. Pro and Enterprise MFA are not included on the free plan.
How much does Auth0 cost per user?
Auth0 prices by MAU tier, not per user. At the time of writing Essentials B2C costs $35 a month at 500 MAU and $70 at 1,000; use the slider on its pricing page for your volume.
What is the difference between Auth0 B2C and B2B plans?
B2B plans cost more but include unlimited organizations and enterprise SSO connections (3 on Essentials, 5 on Professional). B2C plans include 10 organizations and no enterprise connections.
Is there a cheaper Auth0 alternative?
Clerk's free plan covers 50,000 retained users per app and Supabase Auth's covers 50,000 MAU. See Clerk vs Auth0 for a side by side.
Sources, checked October 30, 2026
Prices and plans change often. If something here is out of date, tell us through the contact page.